If you want to see how to make "eco-design-lifestyle" sexy and aspirational, have a look at Lexus's gorgeous website "hybrid living". It "explores new ideas of how we can experience our lives in such a way that minimizes our impact on the earth without sacrificing comfort and luxury" with the emphasis on luxury.
Evidently if you drive a Lexus hybrid, you will want to live in Steve Glenn's Living Home, and you will want to tour San Francisco, LA and New York, dining in fine vegetarian restaurants and going to organic spas. The green lifestyle never looked so good. Nor expensive.
Jin Yanni
(Resource: http://www.treehugger.com/files/2006/10/hybrid_living_s_1.php)
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